Single best answer: C

Reasoning: Under the National Rural Health Mission, key strategies include deployment of Accredited Social Health Activists (ASHAs), promotion of institutional deliveries through the Janani Suraksha Yojana (JSY), and creation of State- and District-level Health Missions for decentralised governance [Prasad 2013, PMID 23458089; Gupta 2017, PMID 28099465]. The framework does not envisage setting up separate “Health and Family Welfare Societies”; funds and activities are channelled through State/District Health Societies already in existence, so this option is not a specific NRHM provision.